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Amazon Prime Video expands worldwide

Combined with individual announcement of availability in India, Amazon, as generally anticipated, extends its Prime Video offering into over 200 countries and territories globally (China excluded).

Availability of the service is automatically bundled with Prime and of no additional cost to members in Belgium, Canada, France, India, Italy and Spain, and to those in new Prime Video territories, at introductory pricing of $2.99 per month for initial six-month subscription.

Amazon (NASDAQ:AMZN) is in unique position to capitalize on streaming video content as value proposition for the Prime Video service, priced below competing offerings in many territories, looks attractive as extension of a Prime membership many consumers already consider essential.

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