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Amazon reportedly planning to open up to 100 pop-up retail stores

Following recent buzz Amazon (NASDAQ:AMZN) is working on opening physical bookstores, it is now being said an increased number of storefronts in U.S. malls could be in the works. The company already counts a few pop-up locationsthroughout the country.

Separate from the bookstores, these retail locations are intended to showcase hardware offerings (Echo, Fire devices, Kindle etc.).

An expansion in this direction would fit with a strategy of merging physical locations with Amazon’s digital properties and potentially mirror retail strategies similar to those of other hardware device makers (Apple Store, Microsoft Store and others).

From Seeking Alpha (9 Sept)