Media company BuzzFeed is trying to do the impossible by creating a new public media company today. According to reports from The Wall Street Journal, the company is working on an initial public offering for 2018.
BuzzFeed has already raised hundreds of millions from VC firms and NBCUniversal.
BuzzFeed gained initial traction by publishing viral stories. Initially, the site was more famous for its GIF listicles and quizzes than anything else.
Now, let’s see if BuzzFeed can turn its viral success into a long-term public media company.
Source: Tech Crunch (29/03)
