Pinterest has upgraded its ad offering to include engagement retargeting, and it has improved the way it retargets visitors. The refresh lets advertisers target users who have previously saved or clicked on their pins. Adweek […]
Uber users can earn free rides by making purchases from nearby merchants under a rewards program. Each dollar spent on a Visa card at a participating business earns an “Uber point” under the Local Offers […]
Alphabet subsidiary Nest Labs is undergoing yet another restructuring, becoming part of Google’s (GOOG, GOOGL) internet-of-things team, in a unified division headed by Hiroshi Lockheimer, Fortune reports. The combined group also will continue to work […]
Mobile ad spending is set to expand globally at a 14.6% compound annual growth rate through 2020, according to RNR Market Research. Leading the way will be search, display and SMS, RNR predicts, while major […]
Snapchat platform reportedly could soon offer options to allow marketers to target by interests, connections and other more personalized data, Snapchat’s Clement Xue reportedly revealed in an eMarketer report. Snapchat currently allows limited targeting to […]
China is launching its first aircraft-engine manufacturer in an attempt to wean itself off Western suppliers, like GE and United Technologies’ (NYSE:UTX) Pratt & Whitney. The state-owned Aero Engine Corp. of China was created by […]
A century ago, J.P. Morgan made a fortune by buying up shares of competing railroad companies with other people’s money. He used cash from savers and financiers to buy shares in competitors. Then Morgan forced […]
Just since the first quarter of the year, consumers are spending 10% more time in the top 100 mobile apps, OperaMedia works reports. That brings the total to 33 minutes a day, with education and […]
From supply chains to production to customer experience, digitization is transforming the way industry functions—and unleashing global opportunities for value creation. In the past few years, we have seen digitization bring its first benefits to […]
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