Study: Only 4% of online ads viewed for over 2 seconds
Just 44% of online ads receive any views, and only 9% of those are looked at for more than a second, 4% for over 2 seconds, Lumen reports. Digital marketers need to learn from the […]
Strategy
Shaping your Strategy by turning Risk Management into a Competitive Advantage
Why did risk management tools fail to predict the latest crisis in which we all went through? Many studies and risks experts have found one common conclusion: managers relied too heavily on short-sighted models and […]
Create a Successful Startup: Build a Monopoly
By Tristan Van Iersel. In the area of globalization, most of entrepreneurs are taking things that work somewhere and making them work everywhere. It is easier to copy a model than creating something totally new. […]
Mastering Performance Measurement Systems
By Tristan Van Iersel. In recent years, due to intensified competition, globalization and technology “explosion”, organizational learning and innovation capability have emerged as the dominating factors of competitive advantage. As a consequence, organizations are forced to […]
A Practical Guide to Risk Management (Free eBook)
Managing risk is at the core of managing any financial organization. Risk measurement and quantitative tools are critical aids for supporting risk management, but quantitative tools alone are no substitute for judgment, wisdom, and knowledge. […]