Google and messaging startup Slack said they have created a strategic partnership to deepen the integration of the companies’ services. The deal strengthens Slack’s ability to respond to competing products from Facebook and Microsoft. TechCrunch […]
Facebook is encouraging mobile app developers to buy dynamic spots to spur downloads. The company is also offering a service that enables brands to pinpoint which users are most likely to make a high-value purchase. […]
Airbnb has written a “policy tool chest” for governments considering home-renting regulation that addresses issues such as collection of lodging taxes and setting up permitting systems. “We want to work with lawmakers to get this […]
On today’s Amazon Go development, The Wall Street Journal now reports the inaugural beta location in Seattle just one of at least three prospective grocery store formats Amazon (NASDAQ:AMZN) is considering. These additional designs are claimed larger […]
Amazon unveiled plans Monday for Amazon Go, a store concept where shoppers will simply open a smartphone app and scan their phones when they enter, pick up the items they want and leave without stopping […]
Facebook Live is trialing real-time advertising in users’ news feeds on a limited basis to give publishers and brands the chance to draw people to live broadcasts while they are happening. The platform also recently […]
More than 11,000 ride-sharing cars in Minneapolis and Los Angeles feature Vugo’s targeted advertising and real-time deals displayed on tablets affixed to the backs of the vehicles’ front seats. Vugo Mobile Media employs Tripintent technology, […]
Instagram is following in the footsteps of Snapchat and Twitter by adding live video and fleeting messages to its features. The disappearing nature of both additions “create[s] a pressure-free space,” for users to share moments […]
Google has introduced Click-to-Message advertising across the world, giving marketers the option to add buttons under their ads that consumers can click to automatically send text messages to brands. Sixty-five percent of consumers indicate that […]
Snapchat’s rebranding as Snap Inc. signaled the company’s ambitions to move beyond being a messaging app, and its foray into hardware with Spectacles furthers the company’s walled garden. The company is reportedly also shifting its […]
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