Breaking News

The coming war between Uber and Google

When thinking about the future of transportation-as-a-service, it’s tempting to draw a straight line from UberX to Google self-driving cars.

Indeed, Google is reportedly extending a program it began piloting to all San Francisco area Waze users in May, moving onto UBER‘s turf with a ride-sharing service to help commuters join carpools. The two companies were once allies – Google invested $258M in Uber in 2013 – but more recently have become rivals in some areas. Alphabet (GOOG, GOOGL) executive David Drummond even resigned from Uber’s board because of rising competition between the pair.

Read the complete article on Stratechery (31 Aug) writen by Ben Thompson