Facebook enables significant global economic activity by helping to unlock new opportunities trough connecting people and businesses, lowering barriers to marketing, and stimulating innovation.
This report prepared by Deloitte analyses how Facebook stimulates economic activity and jobs through three broad effects: as a tool for the biggest and smallest of marketers; as a platform for app development; and as a catalyst for connectivity
It estimates that through these channels Facebook enabled $227bn of economic impact and 4.5m jobs globally in 2014. These effects accrue to third parties that operate in Facebook’s ecosystem, and exclude the operations of the company itself.
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