Dynamic Yield, a startup offering tools to help online businesses deliver personalized experiences, has raised $22 million in series C funding.
Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time. It enables marketers to take instant action via personalization, product/content recommendations, automatic optimization & real-time messaging.
Personalizing seemingly small things can increase revenue. For example, an e-commerce website where simply swapping the header image based on a visitor’s gender improved sales.
Now, the company has raised more than $36 million in funding. The new round was led by Vertex and ClalTech. New investors participated such as Baidu and Global Founders Capital, as well as previous backers. Vertex’s Aviad Ariel and Claltech’s Daniel Shinar are joining the Dynamic Yield board of directors.
Furthermore, Dynamic Yield says it has customers in e-commerce, media, gaming, travel and more (Under Armour, Rolling Stone, Sephora). According to Dynamic Yield, they have personalized the experiences of more than 500 million users globally.
Based in New York, the company has more than 100 employees in eight offices worldwide.
Source: TechCrunch (20 Dec)
