Up from 3M in March (+33%).
Facebook COO Sheryl Sandberg highlights increasing time spent on mobile, increased mobile engagement and advancing mobile technologies enabling devices to do more (video, 360-degree photos noted) as contributing to advertisers’ growing participation on the platform.
The update comes less than a week after Facebook (FB +0.8%) took criticism for miscomputing average viewing time ad figures.
Seeking Alpha (27 Sept)
