Breaking News

Facebook counts 4M advertisers

Up from 3M in March (+33%).

Facebook COO Sheryl Sandberg highlights increasing time spent on mobile, increased mobile engagement and advancing mobile technologies enabling devices to do more (video, 360-degree photos noted) as contributing to advertisers’ growing participation on the platform.

The update comes less than a week after Facebook (FB +0.8%) took criticism for miscomputing average viewing time ad figures.

Seeking Alpha (27 Sept)