Google has received a $57 million fine from a French regulator that cited “lack of transparency, inadequate information and lack of valid consent regarding the ads personalization.” The regulator found that Google had not complied with the EU’s General Data Protection Regulation, which took effect in May.
The fine represents one of the highest profile regulatory actions so far stemming from GDPR. The law requires companies to explain to users how their data is being collected and used, and in many cases seek consent from users to collect it.
The fine is small for Google, but it is by far the biggest penalty issued so far by any regulators.
