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Home-power monitor startup Sense Labs raised $14m

Sense Labs Inc. said Thursday that it has raised a new investment round of $14 million led by Shell Technology Ventures and Energy Impact Partners, a fund bankrolled by several American utilities.

Sense Labs Inc., a Cambridge startup, promises to give consumers detailed information about the power being gobbled up by every light, appliance, and electronic device plugged into their homes.

Sense, which employs about 18 people today, plans to grow to about 30 employees by the end of the year, chief executive Michael Phillips said. The company, which has been testing its device with a small number of early users, begins selling its $299 Internet-connected energy sensor to the general public today. Sense has raised nearly $20 million to date.