Indiegogo has become the first major crowdfunding site to take advantage of a securities rule allowing startup founders to offer equity stakes to people who aren’t accredited investors. Indiegogo says startups should expect to spend $7,000 on compliance costs if they pursue equity campaigns, and the site takes 7% of funds raised, as well as 2% in stock.
The New York Times (free-article access for SmartBrief readers) (11/15)
