![instagram](https://i0.wp.com/fintk2.com/wp-content/uploads/2016/08/instagram.jpeg?resize=678%2C381&ssl=1)
A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it’s the post with 100k Instagram likes. The social media platform known for its proficiency in generating FOMO has proven a powerful tool for an industry that sells aspiration and desire as well as it does skirts and blouses.
FastCoDesign (8/19)