mParticle announced today that it has raised $17.5 million in Series B funding.
The New York City startup helps marketers collect user data through a variety of services and then funnel that data to other marketing and analytics tools. Co-founder and CEO Michael Katz said this not only reduces integration challenges and technical difficulties, but also helps businesses get a more unified view of their customers.
The company says it’s managing data on more than 1 billion mobile users each month, with new customers that include Jet, Hulu, Foursquare, Postmates and Chick-Fil-A.
