Musement, a “digital travel companion” that lets travellers discover and book things to do, has closed $10 million in Series B funding. The round was led by family fund Micheli Associati, with participation from previous backers P101, and 360 Capital Partners.
Founded and launched in 2013, Musement aims to consolidate the tours and activities market by providing a single online destination to discover and book in-destination activities.
“Whether travellers want a food, wine or wellness experience, access to nightlife destinations or a specialist guided tour, we wanted Musement to provide a single port of call for all their needs,” explains Musement co-founder and CEO Alessandro Petazzi.
The startup provides an end-to-end ticketing service that allows travellers to receive a push notification when close to an attraction and then book a ticket, skip the line at the venue.
“The technology pioneered by us performs real time checks on whether a venue has same day tickets, if there is current availability and if the venue accepts e-tickets allowing travellers to maximise their time at a destination and effectively eliminating one of the tour and activity sector’s biggest growth hurdles to date,” says Petazzi.
TechCrunch (15 Nov)
