Pinterest has unveiled a program called Pinterest Propel as it looks to build its roster of advertisers and reach out to smaller businesses. The program offers custom-built pins as well as tips from experts for US and Canadian companies that are willing to spend $100 per day on advertising.
By committing to spend up to $100 a day on Pinterest ads, companies get extra support and education, and Pinterest will design some of their ads for them. The startup is also offering it to marketing agencies, which get customized tips from Pinterest ad specialists for up to three clients.
Pinterest is an emerging rival to Google’s search business because the startup knows a lot about what people are looking to buy online — valuable information that advertisers usually go to Google to access.
Pinterest opened up a self-serve advertising program and saw a diverse set of businesses pay for promotions. The company has already used its Propel program with advertisers including Ghirardelli Chocolate and Too Faced Cosmetics, and found that it made their ads less expensive and more effective.
Source: Bloomberg (29/03/2017)
