Value-based pricing is an effective method to price products. It’s a lot easier in practice than it appears to be in theory. The marketer needs to identify and assess its products’ differentiated features only (except the brand’s value), not every feature. By doing so, marketers will be able to make smarter pricing decisions, and employ value-based pricing to increase profits.
Read more on HBR.org article written by Utpal M. Dholakia
