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Say hello to Google Allo

Google (GOOG, GOOGL) is launching its latest attempt to catch up in mobile messaging, targeting a market that is quickly expanding to become one of the most important platforms in the industry.

On its official blog, Google wrote that its Allo app for Android an iOS “can help you make plans, find information, and express yourself more easily in chat” and “the more you use it, the more it improves over time.”