Almost 70% of 18- to 24-year-olds use Snapchat in the US and the app reaches 41% of 18- to 34-year-olds, per comScore. The platform’s casual approach to capturing moments in life, not recording them, and its ability to continually introduce features that engage its user base is why it’s attracting brands such as Taco Bell, Nordstrom, Mountain Dew, Chipotle and Gatorade, writes Sheila Shayon.
BrandChannel.com (12/14)
