Snapchat’s rebranding as Snap Inc. signaled the company’s ambitions to move beyond being a messaging app, and its foray into hardware with Spectacles furthers the company’s walled garden. The company is reportedly also shifting its ad rules by paying Discover publishers an upfront set licensing fee and retaining ad profits, a move Chandler Sopko writes means that “media companies will have to play by Snapchat’s rules.”
Adweek (11/18)
