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How Stonyfield is using “Pokemon Go” to sell yogurt

Stonyfield has teamed with mobile ad firm Aki Technologies on a monthlong push to target 10,000 Pokestops via apps that players of “Pokemon Go” often use while they’re out and about playing the game. When consumers near a Pokestop open one of the targeted apps, they will be shown a “Time to catch a Stonyfield” ad that will direct them to the nearest store where they can buy the brand’s yogurt products.

Adweek (7/26)