Great potential seen for social-mobile video
Smartphone owners spend an average of 8.6 hours a week on their phones, with more than half of that spent on social networks, according to The Diffusion Group. With those figures in mind and the […]
Online Ads
Procter & Gamble is taking step back on its social media advertising strategy
Procter & Gamble is taking step back on its social media advertising strategy, as the Chief Marketing Officer announced: “We targeted too much and we went too narrow, and now we’re looking at: What is the best […]
Why brands are turning to Snapchat for playful engagement
Snapchat’s recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. […]
Study: Only 4% of online ads viewed for over 2 seconds
Just 44% of online ads receive any views, and only 9% of those are looked at for more than a second, 4% for over 2 seconds, Lumen reports. Digital marketers need to learn from the […]