Alphabet Inc’s venture capital arm CapitalG, earlier known as Google Capital, disclosed an investment in Snapchat by adding the social networking firm’s logo to a page on its investment portfolio website. CapitalG has not made […]
Snapchat Discover is rolling out in France, marking the content hub’s first foray into a non-Anglophone market. Vice Media, Tastemade and Cosmopolitan, along with five French media brands, are partnering with Snapchat for the launch. […]
One report was a leak of the company’s presentation deck that showed Snapchat had generated over $360 million worth of revenue in 2016, above the its original $300 million to $350 million expectation and […]
Snapchat platform reportedly could soon offer options to allow marketers to target by interests, connections and other more personalized data, Snapchat’s Clement Xue reportedly revealed in an eMarketer report. Snapchat currently allows limited targeting to […]
Snapchat’s recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. […]
Snapchat (SNAP) continues to gain momentum, particularly among the younger demographic. Last fall, Facebook’s (NASDAQ:FB) Instagram platform was the most preferred social media platform among teens, garnering 33% of first-place votes. That figure dropped to […]
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