Social Media
Why brands are turning to Snapchat for playful engagement
Snapchat’s recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. […]
Influencer videos come to LinkedIn
LinkedIn is allowing its network of 500 influencers to post 30-second videos to their feeds on the platform, and it will produce video interviews with people such as Bill Gates. Videos will be sorted by […]
Is Instagram copying Snapchat?
Snapchat (SNAP) continues to gain momentum, particularly among the younger demographic. Last fall, Facebook’s (NASDAQ:FB) Instagram platform was the most preferred social media platform among teens, garnering 33% of first-place votes. That figure dropped to […]
Facebook reportedly invests in live-sports content
Facebook is reportedly spending $4.4 million to entice athletes, sports teams and leagues to create content for its live-streaming platform. Soccer is a particular focus, with FC Barcelona and Real Madrid said to be receiving […]
Facebook is testing subscription-based video
Facebook is testing subscription-based video and a specific video tab on its Android mobile app. The company is upping its mobile video offering to compete with YouTube, and the video tab would incorporate video search, […]
Twitter beat on earnings, but missed revenue guidance
Given that the stock was down almost 50% over the past year heading into the report, investors would have likely overlooked the revenue miss and paltry year-over-year U.S. MAU growth of 1% (+4% growth for […]
Twitter partnered with MLB and NHL to stream 1 game per week
Twitter (NYSE:TWTR) has locked up another streaming deal. The microblogging site has previously lined up the NFL, the Pac 12 and CBS, and just last week inked a fresh deal with the NBA. Management apparently […]