Walmart is touting “6 Easter Basket Must Haves” with a Snapchat campaign. It lets users tap on short animations for advice about creating an Easter basket. The push includes YouTube how-to videos.
With consumers visiting physical stores less frequently, Walmart is using campaigns like this one to keep its name top of mind for planned shopping trips, like for Easter merchandise. In addition, Walmart also debuted a how-to video on YouTube for building an Easter basket and videos of its new holiday TV spots.
Snapchat and Walmart share an interest in leveraging mobile to integrate online and physical shopping. The social media platform acquired augmented reality startup Cimagine to enhance scans of real-world images. In the same time, several recent promotions in Walmart’s IT department point to how the retailer is working on unifying online and in-store technology with mobile serving as the linchpin.
Thus, they are leveraging mobile ads to drive shoppers into stores. It is also beefing up its e-commerce strategy. Its recent acquisition of ModCloth is an attempt to meet consumers online where more shopping is taking place.
Source: Mobile Marketer (29/03/2017)
