2016
HBR – A Quick Guide to Value-Based Pricing
Value-based pricing is an effective method to price products. It’s a lot easier in practice than it appears to be in theory. The marketer needs to identify and assess its products’ differentiated features only (except […]
Stress test: Fannie, Freddie could need $126B to survive crisis
US housing-finance agencies Fannie Mae and Freddie Mac would need a major infusion of taxpayer cash to survive a financial crisis, a stress test by the Federal Housing Finance Agency has found. A major economic […]
The Ritz-Carlton to offer Suite Sleep package
The Ritz-Carlton, Dallas, will soon begin to offer the Suite Sleep package, which features a host of amenities, including noise-canceling ear plugs, eye masks, soothing music and herbal tea. The package comes with a 20% […]
Procter & Gamble is taking step back on its social media advertising strategy
Procter & Gamble is taking step back on its social media advertising strategy, as the Chief Marketing Officer announced: “We targeted too much and we went too narrow, and now we’re looking at: What is the best […]
Google enables food ordering through Search
A “place an order” option will now populate when searching for nearby restaurants. Users can additionally book reservations at partner restaurants through links within Search. Google (GOOG, GOOGL) revealed the program yesterday and notes more partners […]
Lending Club needs C-suites after reporting Q2 loss
From Seeking Alpha LendingClub (NYSE:LC) is certainly in the littered field of disastrous public debuts. Shares are down 80% since late-December 2014 and more than 50% this year alone. The company originally priced its IPO […]
Twilio Reports Strong Q2
Twilio is a cloud communications company based in San Francisco, California. Twilio allows software developers to programmatically make and receive phone calls and send and receive text messages using its web service APIs. Twilio (NYSE:TWLO) […]
Foreign buying lifts South Korean stocks to 9-month high
Foreign investors piled into South Korean stocks and helped buoy the Kospi to a nine-month high Tuesday. Foreign purchases amounted to 205.9 billion won, and buying is expected to continue. Yonhap News Agency (South Korea) […]
Indian equity mutual funds reach record-high asset base
Enthusiastic retail investors and the popularity of Systematic Investment Plans helped lift the asset base of India’s equity mutual funds to a record 4.5 lakh crore rupees at the end of July. Low interest rates […]