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Autonomous cars will offer a vast new landscape for marketers

Self-driving cars will free up the attention of riders, producing a vast new audience for marketers. Len Kendall, vice president of communications at Carrot Creative, looks at how the ad landscape may change, with billboards losing ground while such technologies as augmented reality on car windows and phones capture riders’ attention.

Advertising Age (free-article access for SmartBrief readers) (8/17)