![ben-and-jerrys-logo](https://i0.wp.com/fintk2.com/wp-content/uploads/2016/11/ben-and-jerrys-logo.png?resize=662%2C381&ssl=1)
Ben & Jerry’s was one of the first brands to use Instagram, and the platform is a “natural brand fit,” said Kate Paine, digital marketing manager. While Instagram is a good platform for measurement and campaigns, it’s not as strong at delivering click-thru rates, Paine added.
eMarketer (11/4)