Snapchat’s recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. Taco Bell’s Snapchat Lens enabled users to transform their faces into a taco and it became the most viewed ad on the platform, earning 224 million views in a single day.
The New York Times (8/3)
