Netflix (NASDAQ:NFLX) already had a deal in place in Enseo to incorporate the video-streaming service in a number of different hotels. On Wednesday, Netflix and Enseo, “an in-room entertainment systems integrator” that provides an entertainment […]
Auction-based ad pricing similar to that on the Google Display Network is now available on Pinterest. This replaces the fixed-price system based on cost per impression, with advertisers also able to place a cap on […]
Facebook has updated its Insights API to include geographic, sharing, live engagement and demographic data for video on the platform. The live video metrics enable marketers to break down engagements by type, such as whether […]
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram’s new Stories feature. The platform is making Stories highly visible by placing them at the top […]
On August 1 Uber announced that it is selling its Chinese brand and operations to Didi Chuxing for $1 billion, its annual burn rate in that market, in exchange for a 20% stake in the local […]
By Tristan Van Iersel. The lean strategy process ensures that startups innovate in a disciplined fashion so that they make the most of their limited resources. Lean strategy helps company builders choose viable opportunities, stay focused, and align the entire organization. The […]
Value-based pricing is an effective method to price products. It’s a lot easier in practice than it appears to be in theory. The marketer needs to identify and assess its products’ differentiated features only (except […]
The Ritz-Carlton, Dallas, will soon begin to offer the Suite Sleep package, which features a host of amenities, including noise-canceling ear plugs, eye masks, soothing music and herbal tea. The package comes with a 20% […]
Procter & Gamble is taking step back on its social media advertising strategy, as the Chief Marketing Officer announced: “We targeted too much and we went too narrow, and now we’re looking at: What is the best […]
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