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Finance News Startup Cheddar Raises $10M

Jon Steinberg’s news startup, Cheddar, has raised $10 million in funding as it looks to expand its live programming.

Cheddar launched five months ago as the brainchild of Steinberg, a former BuzzFeed and Daily Mail executive who wanted to create a modern day finance- and business-focused news network aimed at the millennial audience.

Cheddar currently uses Facebook Live to broadcast from the floor of the New York Stock Exchange and last month opened a street-level studio in the Flatiron Building to expand its coverage into lifestyle programming.

Read more on Hollywood Reporter (6 Sept)

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