GoPro, whose leadership in action cameras has been challenged by lower-cost rivals, unveiled its long-awaited drone on Monday, as it tries to grab share in a new growth market.
Its Karma drone focuses on portability and ease of use, as GoPro tries to catch up with DJI, the Chinese start-up whose Phantom range pioneered the flying camera market in recent years. GoPro’s drone, which requires one of its Hero cameras to capture aerial footage, folds into a backpack and offers a removable stabiliser that works with its standard mounts and accessories.
Financial Times (19 Sept)
