Live streaming made up between 225,000 and 500,000 of NBC’s audience each evening for Rio Olympics coverage and accounted for around 10% of its prime-time ad revenue. Official sponsors upped their digital ad game for this summer’s Olympics, with Citigroup investing 25% more on digital spots than it did for the London Games.
The New York Times (free-article access for SmartBrief readers) (8/21)
