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Olympics show industry shift toward digital ads, live streaming

Live streaming made up between 225,000 and 500,000 of NBC’s audience each evening for Rio Olympics coverage and accounted for around 10% of its prime-time ad revenue. Official sponsors upped their digital ad game for this summer’s Olympics, with Citigroup investing 25% more on digital spots than it did for the London Games.

The New York Times (free-article access for SmartBrief readers) (8/21)