Breaking News

Live video comes to Facebook Messenger

September 1, 2016 Tristan Van Iersel

Live streaming video is now available for Facebook Messenger with the latest version of the app. The new feature brings Messenger into competition with a similar offering from Snapchat. The Business Times (Singapore) (free content)/Agence […]

Monetizing WhatsApp

August 26, 2016 Tristan Van Iersel

When Facebook purchased WhatsApp for $19 billion in stock in 2014 (which eventually ended up costing $22 billion), all everyone wanted to know was how it would contribute. As of February this year, WhatsApp had […]

Facebook extends video metrics

August 16, 2016 Tristan Van Iersel

Facebook has updated its Insights API to include geographic, sharing, live engagement and demographic data for video on the platform. The live video metrics enable marketers to break down engagements by type, such as whether […]

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