“Pokemon Go” is coming to both Apple Watch and the game’s own wearable device. The $35 “Pokemon Go” Plus device will include a vibration alert that should allow users to keep their eyes up and […]
In less than two months on the market, the free-to-download “Pokemon Go” has generated more than $440 million in revenue with its in-game items, according to analytics firm Sensor Tower. The game’s popularity appears to […]
“Pokemon Go” has passed the $200 million in global revenue milestone in the first 30 days following its launch, data from a Sensor Tower report indicate. Revenue is driven largely by in-app purchases and is […]
Walt Disney (NYSE:DIS) is considering using a similar augmented reality approach than Pokemon Go for a new range of Star Wars toys, sources told WSJ. The development comes after a disappointing year for Playmation, the […]
“Pokemon Go” is now receiving $10 million a day in revenue, having reached the milestone of 100 million downloads, according to App Annie. The game’s success apparently has not cut significantly into the popularity of […]
As previously mentioned on Stonyfield’s case study earlier, simply by promoting your location’s proximity to PokeStops or offering incentives for those who catch rare Pokemon, you can use the success of “Pokemon Go” to draw […]
Stonyfield has teamed with mobile ad firm Aki Technologies on a monthlong push to target 10,000 Pokestops via apps that players of “Pokemon Go” often use while they’re out and about playing the game. When […]
Nintendo’s share price has declined the most in 26 years after the company said “Pokemon Go,” despite spectacular popularity, probably won’t generate enough profit to boost its earnings outlook. Nintendo is scheduled to announce results […]
The phenomenal success of Pokemon GO and the surge in Nintendo’s (OTCPK:NTDOY) market value by $17B in just over a week has shown the potential for augmented reality and the company’s need to capitalize on […]
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