Walmart is touting “6 Easter Basket Must Haves” with a Snapchat campaign. It lets users tap on short animations for advice about creating an Easter basket. The push includes YouTube how-to videos. With consumers visiting […]
According to a filing last week by Snap, the parent company of Snapchat, founders Evan Spiegel and Bobby Murphy pay their top executives well but also retain a tight grip on voting rights and therefore […]
Almost 70% of 18- to 24-year-olds use Snapchat in the US and the app reaches 41% of 18- to 34-year-olds, per comScore. The platform’s casual approach to capturing moments in life, not recording them, and […]
Snapchat’s Spectacles are on sale in NYC. Hundreds lined up on Monday to purchase the video recording glasses from a new vending machine located at 5 East 59th St., but many couldn’t even make it […]
Snapchat’s rebranding as Snap Inc. signaled the company’s ambitions to move beyond being a messaging app, and its foray into hardware with Spectacles furthers the company’s walled garden. The company is reportedly also shifting its […]
Snapchat-maker Snap has made a confidential filing with the Securities and Exchange Commission for what could be the biggest initial public offering in the US since Alibaba Group Holding went public two years ago, people […]
The valuation range is apparently targeting between $20 billion got $25 billion. Given how other hot IPOs have gone, I wouldn’t be surprised to see it trade through that valuation, assuming the markets are still […]
Brands are using Snap’s video-capturing Spectacles, which record 10-second videos that can be shared to Snapchat. Esquire Network has filmed a motorcycle ride to promote a show; Mountain Dew has filmed a skateboarder drinking the […]
CEO Evan Spiegel and co-founder and CTO Bobby Murphy will control 74% after it goes public. For comparison purposes, after their IPOs, Google’s Page and Brin controlled 41% of the company, while Zuck controlled 56% […]
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