Instagram is the fourth Facebook (NASDAQ:FB) title to reach the milestone on Google Play following Facebook, Messenger and WhatsApp. The number is not reflective of unique installs, though only 19 other offerings have reached the […]
Facebook is teaming up with Unity Technologies to create a desktop gaming platform that will give Facebook users the option to play mobile games on their PC. The company will accept a limited number of […]
Smartphone owners spend an average of 8.6 hours a week on their phones, with more than half of that spent on social networks, according to The Diffusion Group. With those figures in mind and the […]
Auction-based ad pricing similar to that on the Google Display Network is now available on Pinterest. This replaces the fixed-price system based on cost per impression, with advertisers also able to place a cap on […]
Twitter is considering launching a service on Apple’s (NASDAQ:AAPL) Apple TV, which would allow users to stream the content on their television. Reportedly, the company’s plans for live-streaming are not “fully formed,” which seems semi-concerning, seeing […]
Twitter (TWTR) COO Adam Bain: “#Stickers have been hugely popular with consumers, and we are thrilled to now include brands in that conversation, starting with Pepsi. Now, people around the world can all share their universal […]
Facebook has updated its Insights API to include geographic, sharing, live engagement and demographic data for video on the platform. The live video metrics enable marketers to break down engagements by type, such as whether […]
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram’s new Stories feature. The platform is making Stories highly visible by placing them at the top […]
Twitter intends to expand its Moments feature to all its users in the coming months, but in the meantime, it is opening it up to more brands, influencers and partners. Moments focuses on tying together […]
Procter & Gamble is taking step back on its social media advertising strategy, as the Chief Marketing Officer announced: “We targeted too much and we went too narrow, and now we’re looking at: What is the best […]
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