Live streaming made up between 225,000 and 500,000 of NBC’s audience each evening for Rio Olympics coverage and accounted for around 10% of its prime-time ad revenue. Official sponsors upped their digital ad game for […]
Facebook and Google had a combined domestic ad revenue of $13.1 billion in the second quarter, outpacing Disney, Comcast, 21st Century Fox and CBS combined. Facebook’s revenue increased eight times more than CBS, the fastest-growing […]
Smartphone owners spend an average of 8.6 hours a week on their phones, with more than half of that spent on social networks, according to The Diffusion Group. With those figures in mind and the […]
Mobile gaming is undergoing a transformation thanks to significant upgrades by major players in terms of smart acquisition bidding, discovery and subscriptions. In this interview, Google global product lead for mobile app advertising Lee Jones […]
Facebook has updated its Insights API to include geographic, sharing, live engagement and demographic data for video on the platform. The live video metrics enable marketers to break down engagements by type, such as whether […]
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram’s new Stories feature. The platform is making Stories highly visible by placing them at the top […]
Value-based pricing is an effective method to price products. It’s a lot easier in practice than it appears to be in theory. The marketer needs to identify and assess its products’ differentiated features only (except […]
The Ritz-Carlton, Dallas, will soon begin to offer the Suite Sleep package, which features a host of amenities, including noise-canceling ear plugs, eye masks, soothing music and herbal tea. The package comes with a 20% […]
Procter & Gamble is taking step back on its social media advertising strategy, as the Chief Marketing Officer announced: “We targeted too much and we went too narrow, and now we’re looking at: What is the best […]
Snapchat’s recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. […]
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