Some of today’s entrepreneurs are decidedly unreasonable and have even been dubbed crazy. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world’s most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models and in the process creating fast-growing markets around the world.
The book is organized into three parts. The first analyzes the types of social ventures that entrepreneurs can use to solve social problems and the funding types available to them. The second part identifies the market opportunities and issues that social entrepreneurs tend to work on. The third part focuses on creating access to these solutions, and scaling the social ventures on an almost viral level – so that the unreasonable people and their ideas actually do change the landscape of society so that they are no longer considered unreasonable.
Book recommended by Tristan Van Iersel
Book Title: The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
Authors: John Elkington and Pamela Hartigan
Edition: 2008
Edition Number: 1
Publisher: Harvard Business Review Press
Hardcover ISBN: 978-1-422-104064
Number of Pages: 272
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