Big banks such as Citibank, JPMorgan Chase and Bank of America are using online and televised videos to demonstrate to consumers and employees the importance of banking to the global economy. Americans still carry negative […]
Chatbots are becoming more popular and they could be the future of native advertising, allowing brands and consumers to have personalized, valuable conversations, writes Vladimir Klimontovich, CTO and Founder of GetIntent. Machine learning will enable […]
As previously mentioned on Stonyfield’s case study earlier, simply by promoting your location’s proximity to PokeStops or offering incentives for those who catch rare Pokemon, you can use the success of “Pokemon Go” to draw […]
An update to the Apple Store mobile app will reportedly take consumers’ purchasing history into account when making product recommendations, similar to tactics used by Amazon and Google. Apple, which had resisted the move over […]
Stonyfield has teamed with mobile ad firm Aki Technologies on a monthlong push to target 10,000 Pokestops via apps that players of “Pokemon Go” often use while they’re out and about playing the game. When […]
Just 44% of online ads receive any views, and only 9% of those are looked at for more than a second, 4% for over 2 seconds, Lumen reports. Digital marketers need to learn from the […]
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