Walmart is touting “6 Easter Basket Must Haves” with a Snapchat campaign. It lets users tap on short animations for advice about creating an Easter basket. The push includes YouTube how-to videos. With consumers visiting […]
Amazon bought live video-game streaming service Twitch two years ago for almost $1 billion, and the company is seeking to attract advertisers beyond gaming brands. Ten million people across the globe use Twitch daily, and […]
Up from 3M in March (+33%). Facebook COO Sheryl Sandberg highlights increasing time spent on mobile, increased mobile engagement and advancing mobile technologies enabling devices to do more (video, 360-degree photos noted) as contributing to […]
Global ad investment is estimated to exceed expectations this year due to online growth and major events such as the Rio Olympics, Carat reports. Worldwide ad spend will increase 4.4% year-on-year to hit $548.2 billion, […]
Pinterest has upgraded its ad offering to include engagement retargeting, and it has improved the way it retargets visitors. The refresh lets advertisers target users who have previously saved or clicked on their pins. Adweek […]
Twitter has announced that it will share 70% of ad revenue with users who upload videos. The move is part of the company’s increased efforts to lure top video talent to its platform and compete […]
Mobile ad spending is set to expand globally at a 14.6% compound annual growth rate through 2020, according to RNR Market Research. Leading the way will be search, display and SMS, RNR predicts, while major […]
Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. Founded in 2012 by CEO Adam Foroughi along […]
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